The agricultural practices indicate the level of technology development and affluence of the century. We are living in a world that advanced technology in agriculture enabled the production of seasonal food regardless of the season and the global trade system enabled the consumption of any farming production regardless of where you live. However, there are still farmers out there struggling because of climate change which advanced according to the development of technology.

Then there is this South Korean startup that aims to help farmers suffering from agricultural difficulties due to pests caused by climate change, use of pesticides, and volatility in markets and prices caused by complex distribution structures. Founded in September 2019, an agricultural corporation Ji-in (CEO Ho-jin Jeong) introduced an AI artificial intelligence system and launched an “Atti Farmer” project that contains customized work instruction solutions for individual and regional farmers.

As for AI technology development, it has been selected as the “AI voucher support project” by the National IT Industry Promotion Agency (NIPA) and is making all-out efforts to develop technology cooperating with MTEG Co., Ltd. The name of the technology is “A pest identification and prescription system using image recognition technology”. It collects more than 150,000 pest data and learns from artificial intelligence algorithms and establishes a “one-click solution web service” that informs users of the cause, treatment, and drug recommendations. The service is scheduled to be launched in November 2021.

The biggest feature of Atti Farmer is the introduction of an AI artificial intelligence system that enables eco-friendly, high-quality, and multiple harvesting through various information optimized for agriculture and manualization of organic cultivation methods. In addition, it can be used through mobile apps and websites.

The app plans to provide information on how to grow major crops and customized work solutions for individual and regional farmers, and the Atti Farmer’s website offers more accurate agricultural manuals and pest solutions for more than 300 crops through Artificial Intelligence

Farmers can gain more convenient agricultural knowledge through agricultural chatbots and agricultural games. In addition, consumers can gain reliable agricultural information and indirect return experience through Atti Farmer Market, Atti Farmer Return Academy, and Atti Farmer’s commando experience services.

Jung Ho-jin, CEO of Ji-in, an agricultural corporation, said, ‘Starting with the development of Arti Farmer, we plan to develop a platform for direct sales and promotion of agricultural products so that not only farmers but also consumers can purchase high-quality agricultural products at reasonable prices. “We will lead healthier and more convenient agriculture by taking the lead for the future of agriculture,” he said. We can’t wait to see Atti Farmer’s promising future as a modern farming troubleshooter.